Mobile Legends: Bang Bang has always enjoyed a massive player count with an impressive amount of total downloads on the Google Play Store. ML’s player count is extremely impressive considering that Mobile Legends is already a five-year-old game and is yet to show signs of slowing down. Its recent M2 World Championship managed to garner a total of 3.8 Million peak viewership which rivaled other big esports titles such as DOTA 2’s The International 2019, CS: GO’s IEM Katowice 2020, and League of Legends: World Championship 2020. This milestone proves that ML is definitely one of the biggest mobile esports games in the market and can compete against the biggest PC Esports titles. But how big is the game? What is Mobile Legends’ Player Count?RELATED: MPL PH Season 7 Week 2 Recap: Unstoppable Blacklist International is on Top
Mobile Legends had over one billion installs and 100 million monthly active users in November 2020, according to a report by Business World. During the same time, the Philippines alone had 100 million registered users and 25 million monthly active users.
While we do not have any official statistics from Moonton, third-party websites such as Activeplayer are able to provide estimated statistics regarding ML’s player counts for the past few months.
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In March 2021, MLBB has had a massive number of 78 Million monthly players logging in to the game which peaked at around 8 Million active players in a day.
Mobile Legends continues to rise in popularity and have been doing well in terms of the player base. We can expect to see more growth from the mobile MOBA game for years to come.
John has been reporting developments on major mobile MOBA titles such as Mobile Legends, Wild Rift, and Arena of Valor for over two years. He also understands and follows various other PC/Mobile games such as League of Legends, Crossfire, Warcraft and more.Mobile Legends: Bang Bang from Moonton experienced explosive growth over the last year to power lifetime gross revenue past $502.5 million, according to Sensor Tower Store Intelligence estimates.
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Launched in 2016, the popular mobile MOBA has seen its user spending increase every year, peaking at $214.1 million in 2019, up 36 percent year-over-year. The game had its best month ever in December 2019, generating $24.4 million, spurred on by the release of version 2.0 of the title.
Much of the game’s stellar revenue performance stems from Asia, particularly Southeast Asia, where the title has generated $307 million, or 61 percent of total revenue, since launch. Excluding China, where Mobile Legends is not available, Moonton’s hit is the top grossing MOBA in Asia. It’s even ahead of Tencent’s blockbuster Honor of Kings, which has picked up $251.4 million in the region outside of the Chinese market.
Malaysia has proven to be Mobile Legends’ most lucrative market, with players there spending $87.5 million in the game, or 17 percent of total revenue. Indonesia ranked No. 2 for player spending, generating $69.2 million, or 14 percent of the total, while the United States was No. 3, racking up $64.1 million, or 12.8 percent of all revenue.
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Its Google Play version accounted for the majority of revenue, making up more than $340 million, or 68 percent of user spending. App Store users, meanwhile, spent $162.4 million, or 32 percent of the total. Average revenue per download for Mobile Legends currently stands at approximately $1.80.
The top country for downloads was Indonesia, racking up 100.1 million, or 36 percent of total unique installs. Philippines ranked No.2 with 41.2 million downloads or 15 percent, while Vietnam ranked No.3 with 21.3 million installs, or 8 percent of the total.
As with revenue, Google Play also took the lion’s share of downloads, generating 250.7 million installs, or 89 percent of the total. The App Store, meanwhile, accumulated close to 30.5 million installs, or 11 percent.
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Mobile Legends’ success outside of China over rivals such as Honor of Kings can be put down, in part, to first-mover advantage. The game launched before Tencent’s title in key markets such as Malaysia, Indonesia, and the U.S.—which now represent its top three regions. Building upon that temporary gap in the market has led to explosive growth each year for what is now one of the world’s biggest MOBAs on mobile or otherwise.Daniel Ahmad Senior Analyst Niko Partners DanielAhmad is a senior analyst at Niko Partners that also provides numerous stats and information about the Asian market via his own personal Twitter account.
Malaysia has a population of 32 million and more than 34 per cent of them are mobile gamers, with the second highest ARPPU in the region behind Singapore.
The most popular game (based on data from the App Store and Google Play) in Malaysia is Mobile Legends: Bang Bang, developed by Moonton games, a Chinese developer.
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The game was the top grossing title across the App Store and Google Play for the month of March. It was the second most downloaded title in March 2018.
Mobile Legends is a 5v5 MOBA game that is heavily inspired by games such as League of Legends. The game first launched in Malaysia back in July 2016 and has been rising in popularity since then.
Another contributing factor for success is Moonton’s investment in esports across Southeast Asia. In November 2017 the company announced that it would hold the first ever Mobile Legends Professional League (MPL) for gamers in Malaysia and Singapore.
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The league would have eight teams compete for a total prize pool of $100, 000. The finals took place in March 2018 and Moonton has already confirmed that a season two is in the works.
Whilst Arena of Valor was initially popular, the game has struggled in 2018 and is no longer at the top of the charts if we measure usage solely based on data from the App Store and Google Play.
We know that gamers download Garena titles directly from the Garena app store too though, so the App Store and Google Play do not tell the whole story for Garena titles (and the direct downloads may be significant, but Garena does not report them).
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That being said, Mobile Legends generated revenue that was nearly four times as much as Slotomania that was second on the charts, showing just how big Mobile Legends is in Malaysia at the moment.
The hottest genre in gaming right now is battle royale. Games publishers have identified a strong opportunity in the mobile space for battle royale games. Playerunknown's Battlegrounds was the most popular PC battle royale game in 2017 and Tencent is working with Bluehole to extend the games success to mobile in 2018.
Garena’s Free Fire charted at third on the download charts. The self-developed game provides shorter session times than traditional battle royale games and is able to run on lower spec hardware.
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The game is doing well for Garena in Malaysia but has strong competition. NetEase’s Rules of Survival charted at fifth on the download rankings. The game is NetEase’s self-developed battle royale title launched globally in November 2017.
The head-start has allowed the game to build up a larger base of players. In total the three battle royale games achieved over one million downloads combined across iOS and Google Play during March.
Rules of Survival also came in at third on the revenue chart. NetEase has continually updated the game with new maps, increased player limits, rankings, a live broadcast function as well as new cosmetic items and in-game events to retain players and boost engagement.
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Whilst other countries have moved away from MMORPG games, Malaysian gamers are still playing them in big numbers. MMORPG spending is set to remain flat whilst non-MMORPG genres such as MOBAs and Shooters drive growth.
Legend of Condor Heroes is an MMORPG game that is developed by Perfect World and distributed by Efun in Malaysia. The game is based on the novel of the same name from Chinese novelist Jin Yong. The title collaborated with actors from the 2017 TV show to promote the game.
Other Chinese-developed games in the top 10 revenue rankings include Lords Mobile from IGG, Call Me Master from Chuang Cool and Tower of Saviors from Mad Head.
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Chinese games have performed well in Malaysia due to the large Chinese population in the country. Chinese publishers do not necessarily need to translate their games straight away to reach gamers in the country.
The same can also be applied to English games as English is now a compulsory part of the curriculum in primary schools. However, Malay is the official language and the most commonly spoken, so games with Malay localisation will reach a wider audience.
Malaysia has strict laws when it comes to gambling, however most of these laws are overlooked and this has allowed social casino games to grow in popularity across the country.
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According to our 2017 SEA survey, approximately 61 per cent of mobile gamers do not spend money in games. Casual games such as Tricky Challenge 2, Word Cross and Subway Surfers performed well in the download chart.
Malaysia will remain an interesting mobile games market to watch in 2018 as gamers continue to embrace competitive genres and esports over traditional MMO and RPG titles.
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